Southern Idaho Tourism hires new executive director

TWIN FALLS, Idaho — Idaho is growing and along with this growth is an increase in tourism.According to the U.S. Census Bureau, from April 2020 to J...

November 3, 2022
5:14 AM

TWIN FALLS, Idaho — Idaho is growing and along with this growth is an increase in tourism.According to the U.S. Census Bureau, from April 2020 to July 2021 Idaho saw a population increase of 3.4%. As the Gem State is closing in on crossing the two million in population mark, tourism has become a major part of Idaho's economy.According to Idaho commerce, tourism generates $475 million in local, state, and federal tax revenue. On Tuesday, Southern Idaho tourism announced Sarah Rohrbach as their newest executive director and she says that tourism growth is invaluable to Twin Falls.

Isaiah Sharp