Southern Idaho Tourism names new director

Southern Idaho TourismSarah Rohrbach TWIN FALLS, Idaho (KIFI) - Southern Idaho Tourism's board of directors has hired Sarah Rohrbach to succeed Mel...

November 2, 2022
2:02 PM

Southern Idaho TourismSarah Rohrbach TWIN FALLS, Idaho (KIFI) - Southern Idaho Tourism's board of directors has hired Sarah Rohrbach to succeed Melissa Barry as executive director. Southern Idaho Tourism is one of the state's premier destination management organizations and has marketed the Magic Valley since 1995. The organization's mission is to develop and promote tourism and recreation in Southern Idaho, striking the balance between economic benefit and stewardship of the region's natural resources.

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