Visit Southern Idaho's new executive director's photography puts a spotlight on Magic Valley beauty

Sarah Rohrbach talks about southern Idaho near one of her photographs on display at Jensen's Jewelers in Twin Falls. Rohrbach was recently named ex...

November 11, 2022
3:14 AM

Sarah Rohrbach talks about southern Idaho near one of her photographs on display at Jensen's Jewelers in Twin Falls. Rohrbach was recently named executive director of Visit Southern Idaho. TWIN FALLS — Southern Idaho Tourism's board of directors announced last week that Sarah Rohrbach had been selected to succeed Melissa Barry as executive director.Rohrbach first joined the Southern Idaho Tourism team in 2018, leading out on social media content strategy, writing website articles and photographing Southern Idaho landmarks and landscapes.

Lorien Nettleton